Keynotes & consulting

I speak and advise on leadership, culture, and transformationat the intersection of elite sport and business.

Leadership means attitude

“Leadership is not revealed in strategies or slide decks, but in everyday behaviour. In decisions. In responsibility. That is what I talk about – and what I work on with organisations.”

02

Presentations.

Keynote speeches on leadership, change, mindset, and more. Inspiring, clear, and practical.

02

Consulting.

Customized strategic consulting for change processes, leadership issues, and more. Always with a human touch.

Sometimes change starts with an idea – or with a header in stoppage time.

From the playing field to the boardroom – my journey through sports and business has been shaped by passion, integrity, and the belief that leadership must always remain human.

Here, I’ll explain how I came to overturn a soccer rule, what led me from the stadium into the business world, and why my principles remained my guiding compass throughout.

About Me

Quotes

“Wanja had courage, judgment, and his heart in the right place. I experienced him as someone who stood up for fairness in European football with passion and conviction—even when it became uncomfortable.”"

Aki Watzke

Aki Watzke

CEO Borussia Dortmund / Vice President UEFA Executive Committee / Vice President DFB / Chairman of the Supervisory Board DFL / former ECA Executive Board member

“Wanja thinks like an entrepreneur and acts with consistency. In our collaboration he has been a stable partner for us. He builds trust, advances topics in a structured way, and delivers measurable results. I can rely on his word.”"

Helmut Ruhl

Helmut Ruhl

CEO AMAG Group

“I greatly value working with Wanja. He has a clear vision, thinks entrepreneurially, and inspires with how he truly moves things forward. His leadership is authentic—marked by clarity, courage, and genuine interest in people. Our conversations as equals are always enriching and open new perspectives. Working with Wanja means shaping the future together—with conviction, energy, and integrity.”"

Stefan Dürig

Stefan Dürig

Chairman of the Executive Board, GVB Group

“Wanja Greuel captivated 140 executives at our event with his talk on change. He emphasised the role of leaders and the focus on mindset and action. His authentic, refreshing performance with anecdotes from sport brought tangible energy to the room and motivated people to take responsibility.”"

Thomas Trachsler

Thomas Trachsler

Head of Insurance and Member of the Executive Board, Die Mobiliar

Videos & Press

Blue TV studio talk “Home Game” on developments in European football

2022

SRF “Club” – studio programme on COVID-19 measures in sport

2021SRF
Joint interview SCB & YB

Joint interview SCB & YB

2023Lucerne Newspaper
Sports Pro, CEO Playbook

Sports Pro, CEO Playbook

2021Sports Pro
European football business

European football business

2021FAZ